Material, form, and research as tools for product identity. Creative director, industrial designer, and mechanical engineer. Finalist, France Design Impact Awards.
Home
Projects
Material Intelligence
Creative Lab
Profile
Contact
Material, form, and research as tools for product identity. Creative director, industrial designer, and mechanical engineer. Finalist, France Design Impact Awards.
Home
Projects
Material Intelligence
Creative Lab
Profile
Contact
cmf design · trend research · material design
RTS.
The Aesthetics of Variability.
Transforming heterogeneous industrial waste into a premium, narrative-rich material signature for luxury retail and hospitality.
This research sought to elevate that unpredictability into a deliberate reinterpretation of the luxury codes. The challenge was to ensure industrial reproducibility and cost efficiency, essential for high-end adoption, without concealing the material’s recycled soul. In this project, we merged material science with design experimentation, running multiple cycles to test the impact of pigments, mold-integrated textures, and formulations. The goal was never to impose a form, but to reveal the inherent beauty of the reclaimed, prioritizing authentic character over artificial perfection.
Strategic Takeaway
Real luxury sustainability requires redefining "perfection." In the RTS collection, waste origin becomes a source of unique, non-replicable identity. By designing for end-of-life recyclability and embracing material sensitivity, we turned the “irregularities” into the brand’s most expressive asset.
Waste streams directly dictate color and texture, creating singular, non-replicable batches.
Material behavior is highly responsive to moisture, binder types, and waste formats (fibers vs. powders), requiring precise parameter control.
"Imperfections" are no longer defects; they are rare, story-rich attributes that convey authenticity.
The RTS colour and texture collection.
Material outcomes
Potential Applications
The RTS material system has successfully transitioned from industrial research to commercial application, adopted by rands for high-visibility retail environments. In fact it WIM Studio is working on a huge manufacturing site in Galicia.
Note: While the core material R&D and formulation are based on the patented material and research done for the RTS, the specific interior design execution and installation were led by the brand’s architectural partners. Which shows the big adaptability that this material has.
- Interior architecture for retail and hospitality.
- Furniture systems substituting wood and stone.
- Lighting and decorative objects.
Market Adoption & Scalability
The RTS material system has successfully transitioned from industrial research to commercial application, adopted by rands for high-visibility retail environments. In fact it WIM Studio is working on a huge manufacturing site in Galicia.
Note: While the core material R&D and formulation are based on the patented material and research done for the RTS, the specific interior design execution and installation were led by the brand’s architectural partners. Which shows the big adaptability that this material has.
Application in Focus: Barbour Flagship Retail Experience
Leveraging the core RTS composite formulation developed in this project, a specialized variation was engineered for one of the Barbour’s shop decoration. The material was selected for its ability to translate industrial waste into a premium, textured aesthetic that aligns with the brand’s heritage and sustainability goals while also compliant with the technical standards.
Project Information
- Client: Wim Studio
- Role: CMF Designer & Material Researcher
- Focus: Waste Valorization, Surface Strategy, Circular Systems, Indutrialization process.
- Status: Collection launched on 2nd Q of 2025.