Client: DS Automobiles
cmf, mobility, car
Project
DS 2025
Jules Verne
The 2025 collection of DS Automotive's 2024 is dedicated to the French writer Jules Verne, who is considered one of the fathers of the sci-fi genre.
Each vehicle in this collection is uniquely inspired by a classic literary work: DS3 by '20,000 Leagues Under the Sea', DS4 by 'Around the World in 80 Days', and DS7 by 'Five Weeks in a Balloon'. To reflect the essence of each book, within the CMF team of DS, I crafted a distinct colour and trim scheme that embodies the universe of each story while exuding modernity, elegance, and sophistication. The graphics on the dashboards, door sills, and side markers have been tailored to capture the character of each vehicle: DS3 evokes voluptuousness, DS4 conveys speed and dynamism, and DS7 exudes safety and stability. This collection also presented an opportunity to introduce a new colour for the Alcantara material used on the dashboards and door panels, dubbed 'Pearl'.
Photos are sourced from the DS online store.