ENFR

Noemi Cortizas 
Client: DS Automobiles
cmf design, material & pigment research, automotive
Project

DS 
Collection 2025

Jules Verne

 The 2025 collection of DS Automotive's 2024 is dedicated to the French writer Jules Verne, who is considered one of the fathers of the sci-fi genre. 

Each vehicle in this collection is uniquely inspired by a classic literary work: DS3 by '20,000 Leagues Under the Sea', DS4 by 'Around the World in 80 Days', and DS7 by 'Five Weeks in a Balloon'. To reflect the essence of each book, within the CMF team of DS, I crafted a distinct colour and trim scheme that embodies the universe of each story while exuding modernity, elegance, and sophistication. The graphics on the dashboards, door sills, and side markers have been tailored to capture the character of each vehicle: DS3 evokes voluptuousness, DS4 conveys speed and dynamism, and DS7 exudes safety and stability. This collection also presented an opportunity to introduce a new colour for the Alcantara material used on the dashboards and door panels, dubbed 'Pearl'.

Some of the photos are sourced from the DS online store. 

DS7 Front Photo. Two-toned interior (”Pearl” & “Blue Eternel”). It features a dashboard and door panels with a custom graphic design engraved and with golden finish threads.


DS7 - Hood badge with custom design.
DS7 - Sidemarker with custom design.
DS7 - Seat photo with embroidered “Jules Verne” signature.
DS7 - Doorsill with custom design.



DS3 Front Photo. Two-toned interior (”Pearl” & “Blue Eternel”). It features a dashboard and door panels with a custom graphic design engraved and with golden finish threads.



DS3 - Hood badge with custom design.
DS3 - Sidemarker with custom design.
DS3 - Doorsill with custom design.
DS3 - Seat photo with embroidered “Jules Verne” signature and a custom tri-tone textile.

DS4 Front Photo. Two-toned interior (”Pearl” & “Blue Eternel”). It features a dashboard and door panels with a custom graphic design engraved and with golden finish threads.



DS4 - Sidemaker with custom design.
DS4 - Doorsill with custom design.
DS3 - Seat photo with embroidered “Jules Verne”.
DS4 - Hood badge with custom design.


DS “Jules Verne” - Moodboard for colours and materials.
DS “Jules Verne” - Moodboard for the custom graphics.


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