Noemi Cortizas
I work at the intersection of industrial design, engineering, and material research. Investigating how materials, manufacturing, and emerging technologies shape the future of luxury.

FDIA Awards Finalist

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I work at the intersection of industrial design, engineering, and material research: investigating how materials, manufacturing, and emerging technologies shape the future of luxury.
CLIENT: DS Automotive

cmf design · trend research · material design



DS Automotive. 
The literary collections.


An immersive CMF exploration that translates narrative worlds into material, finish and color strategies for premium automotive interiors.


Luxury is perceived before it is understood. It arrives as surface, finish, and the weight of a detail before the mind has time to read it as intention. The challenge in this work was not aesthetic expression, but the orchestration of desirability at scale: every CMF decision had to survive translation from studio to production without losing precision.

Over two consecutive annual cycles, I collaborated with DS Automobiles team to translate the literary universes of Jules Verne and Antoine de Saint-Exupéry into a CMF  strategy and tangible interior experiences. The challenge was to move beyond literal illustration, instead extracting emotional and symbolic cues from each author’s work to define distinct material atmospheres.

For the Saint-Exupéry Collection, I designed a “Speedform” logo inspired by the P38 Lightning aircraft, integrating the polar star into sidemarkers and door sills. Original sketches by the author were adapted for manufacturing tooling, bridging heritage with industrial precision.

For the Jules Verne Collection, we developed  the “Bleu Éternel,” a deep blue tone engineered for luminosity, balanced by a new “Pearl” hue for dashboards. All developments utilized Alcantara® with laser-engraved graphics, ensuring that every texture and color shift reinforced the narrative while strictly adhering to automotive production constraints.


Strategic Takeaway

         Anchoring material choices in narrative cues elevates the product experience beyond aesthetics, fostering a story-driven connection between user and brand. This approach allows to tailor luxurious interiors across market segments without compromising cost efficiency.  


Project Information

  • Status. Market launch 2023 and 2024. One year duration limited editions.
  • Role: CMF Designer. Project Manager.
  • Intellectual property: N/A
  • Duration: Long-term research (2022-2024)
DS Collection “Saint - Exupéry”
References & Inspiration
Sketches & Form Studies
Collection logo ideation sketches
Collection logo animation - Polar star + speedforme + P38 lighthing silhouette

Outcome

DS “Antoine de Saint-Exupéry” Sidemarker
DS4 “Antoine de Saint-Exupéry” - Interior
DS “Antoine de Saint-Exupéry” - “Rivets” aircraft bolts + dashboard plate with Signature and Logo.
DS3 “Antoine de Saint-Exupéry” Dashboard - Vapor trails aircraft
DS3 “Little Prince” - Doorsill illustration
DS7 “Citadelle” - Doorsill illustration
DS4 “Courrier Sud” - Doorsill illustration

DS Collection  “Jules Verne”

References & Inspiration



Moodboard - Ambiance and graphics

CMF Universe  - Materials & Colors
CMF Universe  - Graphics

DS4 Seats - Alcantara® & PU. Color ”Blue Eternel”
DS4 “80 days around the world” - Interior. Alcantara® “Pearl” dashboard with laser engraved illustration
DS3 Seats - Alcantara® & Tricolored fabric
DS3 “50000 miles under the sea” - Interior. Alcantara® “Pearl” dashboard with laser engraved illustration
DS7 Seats - Alcantara® & PU. Color ”Blue Eternel”
DS7 “5 weeks in ballon” - Interior. Alcantara® “Pearl” dashboard with laser engraved illustration
DS3 “50000 miles under the sea” - Doorsill Illustration
DS “5 weeks in ballon” - Sidemarker
DS3 “50000 miles under the sea” - Sidemarker


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